Terres Check In - International Hospitality Film Awards
18h-18,15h: Institiutional Opening
18,20h-18,40h: Keynote speech 1. “Vueling. Summer advertising campaign 2021. Anticipation and flexibility to get the best results “. Carlota Suriol (Global Marketing Planning and Coordination Manager at Vueling)
18,40h-19h: Keynote speech 2. “Empathy”. Anna Roca (General Director at Proximity Barcelona)
19,10h-19,30h: Study case 1. Soltour – Bahía Principe
19,30h-19,50h: Study case 2. Alcarràs and the film tourism development