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Director: -
Producer: -
Producer company: Breakout Films
Agency: M&C Saatchi MENA
Client: Hamad International Airport
Country: Qatar
Synopsis
Hamad International Airport, Qatar, wanted to launch a global campaign celebrating the first anniversary of its ‘Orchard’ indoor tropical garden. This campaign was part of a longer-term strategy to change the perception of what an airport can be, from a place to catch a plane, to an experiential destination – as such, the campaign needed to be engaging, immersive, and aspirational - a rich sensory taster of Orchard that conveyed rejuvenation to weary travelers.
Objectives
Give travelers and prospective travelers a taster of the rejuvenating experience that awaits them at Orchard, the indoor tropical garden, at the heart of Hamad International Airports new expansion. Position Orchard as an aspirational destination, driving a strong desire to experience it and in doing so, influence travelers to connect through Hamad International Airport on their next long-haul flight.
