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Director: Kike Doatis & David Cuní
Producer: -
Producer company: Kike Doatis
Agency: -
Client: Axel Hotels
Country: Spain
Synopsis
A new era begins for Axel Hotels, more open, spontaneous, and true. With it, we review our brand purpose. The reason why we wake up every morning. Introducing "HOME", an inspirational video concept starring 15 dancers taking over our hotels and celebrating freedom inside.
Objectives
20 years ago, Axel Hotels was established as the world's first LGBTQIA+ hotel company. Over that time, the community has evolved, and so have we. That’s why it’s time for self-reflection, to rethink what we do and why we do it. The aim of this campaign is to communicate our brand soul reviewed.
