Director: Xavier Bernabe
Producer: Ismael Frasquier
Producer company: Now
Client: Catalunya Convention Bureau
Country: Spain
Synopsis
Catalunya opens the door to MEETINGS & SPORTSThe Catalunya Meetings & Sports video captures the essence of Catalunya as a premier destination for sports-related meetings & events. The video showcases the region's outstanding assets, including its Olympic legacy, the iconic Barcelona Football Club, and a thriving sports industry.Through captivating visuals and compelling storytelling, the video highlights Catalunya's state-of-the-art sports facilities, diverse sporting events, and the seamless integration of business and sports. It immerses viewers in the vibrant atmosphere of major sporting events like FC Barcelona matches, Formula 1 and Moto GP races?The video emphasizes the region's excellent MICE (Meetings, Incentives, Conferences, and Events) services, making it an ideal destination for organizing congresses, conventions, corporate meetings, and product presentations within the sports sector. It also showcases the range of team-building activities related to sports, fostering teamwork among participants.With its Mediterranean climate, Catalunya offers a year-round outdoor playground for sports enthusiasts, complemented by its captivating landscapes, cultural heritage, and warm hospitality. Overall, the Catalunya Meetings & Sports video aims to engage the target audience, evoke a sense of excitement, and inspire viewers to choose Catalunya as their preferred destination for unforgettable sport-focused meetings & events.
Objectives
Showcasing Catalunya as a Premier Destination: The films aim to position Catalunya as a top-tier destination for meetings, events, and sports-related activities. By highlighting the region's assets, such as its Olympic legacy, Barcelona Football Club, and thriving sports industry, the films aim to establish Catalunya as a benchmark in the MICE market.Promoting Sports-Focused Events and Facilities: The films aim to promote the wide range of sports-focused venues, facilities, and services available in Catalunya. By showcasing the state-of-the-art infrastructure, diverse sporting events, and quality sports facilities, the films aim to attract event organizers and sports industry professionals to choose Catalunya as their preferred location.Engaging the Target Audience: The films aim to captivate the target audience by creating a visually appealing and immersive experience. Through dynamic cinematography, compelling storytelling, and showcasing the excitement and energy of sports activities, the films aim to engage viewers and generate enthusiasm for organizing meetings and sports events in Catalunya.Highlighting the Unique Experiences: The films aim to emphasize the unique experiences that Catalunya offers for combining business and sports. Whether it's incentive trips during major sporting events, team-building activities, or corporate meetings with a sports theme, the films aim to showcase the unforgettable experiences and opportunities available in the region.