Hotel Stories, Concept Hotel Group 2023

Director: Manu Jaime

Producer: Estudio Laso

Country: Spain


The photographer from Cádiz, Manu Jaime, is characterized by his saturated and folkloric vision that moves between the real and the fictional; an aesthetic that fits perfectly with the imagery of The Concept Hotels. For our latest campaign, we created together a storytelling that encompassed all the hotels in the group, giving them life, with that cinematic air that characterizes our spaces. The result is an unconventional campaign, just like us, featuring The Spanish King as the protagonist.Targeting a wide range of ages between 25 and 55, our target audience consists of cinephiles, music lovers, art enthusiasts, fashion aficionados, and design enthusiasts.


Concept Hotel Group was born with the idea of giving a unique personality to all its hotels, making each of them special and different through a careful conceptualization down to the smallest detail, from the initial idea to the execution of each small element.The originality and uniqueness of each of the group's hotels is enhanced, so that each one of them is able to offer a genuine and different experience that stimulates the senses and in which the guest is the absolute protagonist.For Concept Hotel Group, a hotel is much more than a building where people stay. Our hotels are living spaces, stimulating, inspiring and original in all its aspects, and each of them aims to achieve a special, unique and immersive experience, where the set of experiences captures, captivates and remembers.The content of the hotels revolves around the following pillars: ART